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[타인들의 글] Paul Graham - 투자를 유치하는 법: 21.투자유치가 안 되기 시작하면 멈춰라 (How to Raise Money: 21.Stop fundraising when it stops working)

(원문은 여기에서 확인하실 수 있습니다. 원문의 길이 때문에 나눠서 번역해드립니다.)

투자유치가 안 되기 시작하면 멈춰라

언제 투자유치를 멈춰야 할까요? 이상적으로는, 충분한 투자를 받을 때입니다. 하지만 원하는 만큼의 투자를 유치하지 못했다면? 언제 멈춰야 하나요?

이 상황에 대해서 일반적인 조언을 하기 어렵습니다. 아무런 희망도 없이 투자유치를 진행하다가 기적적으로 성공한 벤처들의 사례도 있습니다. 하지만 저는 일반적으로 창업자들에게 빨대에서 공기가 많이 빨리기 시작하면 멈추라고 조언합니다. 빨대를 통해서 음료수를 마시면, 빨대에 공기가 많이 빨리기 시작하면 음료수를 거의 다 마셨다는걸 알 수 있습니다. 당신의 투자유치 옵션들도 같은 방식으로 끝나기 시작합니다. 공기만 나온다면 빨대를 계속 빨지 마세요. 더 나아지지 않습니다.


계속됩니다.


투자를 유치하는 법(How to Raise Money)의 나머지 글들:
0. 요약
1. 압력 (Forces)
2. 서로 원하는게 아니라면 자금을 유치하지 마라 (Don't raise money unless you want it and it wants you)
3. 투자 유치 모드인지 결정해라 (Be in fundraising mode or not)
4. 투자자들을 소개 받아라 (Get introductions to investors)
5. 결정되기 전까지는 안 하는걸로 가정해라 (Hear no till you hear yes)
6. 기대값에 기반한 폭넓은 탐색을 먼저 해라 (Do breadth-first search weighted by expected value)
7. 어디까지 진행됐는지 알아라 (Know where you stand)
8. 첫 투자를 확정받아라 (Get the first commitment)
9. 확정된 돈은 받아와라 (Close committed money)
10. "리드" 하지 않는 투자자는 피해라 (Avoid investors who don't "lead")
11. 다양한 계획을 세워라 (Have multiple plans)
12.얼마를 원하는지 과소평가해라 (Underestimate how much you want)
13.가능하면 흑자를 내라 (Be profitable if you can)
14.밸류에이션에 최적화하지 마라 (Don't optimize for valuation)
15.밸류에이션보다 결정을 우선해라 (Yes/no before valuation)
16.밸류에이션에 민감한 투자자를 주의해라 (Beware "valuation sensitive" investors)
17.제안은 탐욕스럽게 받아들여라 (Accept offers greedily)
18.2단계에서 25% 이상을 팔지 마라 (Don't sell more than 25% in phase 2)
19.투자유치는 한명이 담당해라 (Have one person handle fundraising)
20.회사개요와 (어쩌면) 사업계획서가 필요할 겁니다 (You'll need an executive summary and (maybe) a deck)
21.투자유치가 안 되기 시작하면 멈춰라 (Stop fundraising when it stops working)
22.투자유치에 중독되지 마라 (Don't get addicted to fundraising)
23.너무 많이 유치하지 마라 (Don't raise too much)
24.착하게 행동해라 (Be nice)
25.다음에는 더 어려울거다 (The bar will be higher next time)
26.일을 어렵게 만들지 마라 (Don't make things complicated)

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Eddy (Sangmin) Hong, CEO   - 20 years' experiences in startup investment and has led Nextrans for 15 years  - Raised more than $400M for starups in Korea, Japan, Vietnam and US.  - The first advisory for the Japanese company to be listed on KOSDAQ  - Located in Seoul & Boston Office Chris (Seungho) Chae, Managing Director  - Pioneer of Vietnam startup market since 2015  - In-charge managing director of Vietnam  -Located in Seoul & Hanoi Office Stephen (Seunghwa) Jung, CFO  - More than 20 years experiences in managing company's internal affairs  - Located in Seoul Office James, Jung Yup, Hyun, Managing Partner  - Axiom Associates, Founder & CEO  - Bio & Healthcare Investment  - The University of Pennsylvania School of Dental Simon (Sungik) Kim, Director  - In-charge of Korean transactions  - Lead of ad

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Nextrans is the most active cross-border investor located in Seoul, Boston and Hanoi. <Mission Statement of Nextrans> "To make a better world by helping, educating and training a talented person to create social value on timeless principle, Trust, Sharing and Passion" Nextrans has supported more than 100 startups around the world since 2004 and started investment in Vietnam startups from 2015. We understand that starting startup is not easy way because it is the attempt to change the world by introducing very new thing that were not there before and that's why we are seeking for the passionate founders having unparalleled execution ability and fortitude. Nextrans is not just put capital but also continue to provide various resources that startups are in need. To see how valuable activities are and how the roles we claim are actually happening, you need to listen to the founders of our portfolio companies. Our Portfolio Companies <Korea> Busin

We are NEXTRANS

Nextrans is the most active cross-border investor located in Seoul, Boston and Hanoi. Mission Statement of Nextrans "To make a better world by helping, educating and training a talented person to create social value on timeless principle, Trust, Sharing and Passion" Nextrans has supported more than 100 startups around the world since 2004 and started investment in Vietnam startups from 2015. We understand that starting startup is not easy way because it is the attempt to change the world by introducing very new thing that were not there before and that's why we are seeking for the passionate founders having unparalleled execution ability and fortitude. Nextrans is not just put capital but also continue to provide various resources that startups are in need. To see how valuable activities are and how the roles we claim are actually happening, you need to listen to the founders of our portfolio companies. 안녕하세요, 넥스트랜스/더네스트앤컴퍼니입니다. 음, 저희는 뭘 하는 회사일까요? 사실 저희도 자주 혼란스럽습니다. 내부적